Improve Your Internet Marketing Execution and Grow Your Business

A challenge you likely face in your online business is how to prioritize your search engine marketing activities.

While getting on the first page of search engine results is most quickly and easily accomplished using paid search, top organic search listings – achieved through search engine optimization – are generally more attractive in the long run. This attraction is based on two measurable factors: (1) Organic search listings are a cheaper source of new business leads and (2) Search users consider organic listings a more authoritative and relevant match to their query (so you get more clicks).

Top organic listings are not easy to come by for most websites, especially when you start to go after more specific or specialized phrases. So as a way to organize your online marketing activity and decide where to use paid search and where to use SEO, the Search Pyramid offers a basic framework to get you started.

The Search Pyramid

The Online Outcomes team is looking to be your partner in the development of your firm’s digital strategy and to help you find the online tactics best suited to your business objectives.

• Paid Search Campaigns Review
• Search Strategy Recommendations
• Voice of Customer Research
• Paid Search Campaign Advisory
• Keyword Research
• Search Engine Optimization
• Executive Coaching

So your paid search campaigns have been running now for a few months (or years) and the leads just keep on coming. It may now be the case that the online team is focusing on new projects or that you’ve wound down the relationship with your search consultants. Certainly the continuing effort of the team wasn’t delivering the increasing return that warranted the continued expense.

So that’s it? The answer is “probably not”. But before re-engaging the consultants or putting the team back on the case, there are a few areas that merit a first look and where you can make quick gains in the campaign ROI.
Managing Mature PPC Campaigns