Key Close Off Website Relaunch Reflections

Key Close Off Website Relaunch Reflections So tonight I “soft launched” (aka told someone) about the long delayed relaunch of this, my professional blog. Unwisely, I decided that this soft launch would be talking to my ACETECH peer group who are all keen digital folks and marketers. Naturally enough, they all immediately reached for their…

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“Content Curation and Social Media”

Here’s some curation content advice from the team at Brainrider. Great advice for those marketers who are trying to figure out how on earth they are going to approach content marketing. B2B Social Media Curation: Tips and Tricks from Brainrider Knowledge Marketing Group I’d specifically like to call out their practical advice on getting started…

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Search Pyramid Framework for Managing Search Campaigns

Summary ● Learn from Paid Search; many clicks may indicate a good SEO candidate ● Focus, but don’t be too focussed on your phrases ● Control your paid search bidding The Search Pyramid helps you navigate an essential search engine marketing problem: some phrases have lots of search queries but it is hard to generate…

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