Here’s some curation content advice from the team at Brainrider. Great advice for those marketers who are trying to figure out how on earth they are going to approach content marketing.
I’d specifically like to call out their practical advice on getting started on a social media content campaign:
- Search for LinkedIn Groups based on or related to your industry or start a discussion in a LinkedIn Group.
- Find Facebook Pages based on or related to your industry.
- Discover Twitter hashtags, recent tweets, and accounts related to your specific keywords.
- Go on Google+ to search for active groups related to your industry.
- Search for sources on Quora or write a Quora post asking where to find sources on the topics your business is interested in.
- Make the curated tweets and posts relevant to your customer’s needs and pains.
- Make sure the social media messages are compelling and explain what the link is about. Think of the interesting attributes of social media accounts that you follow and apply them to your account.
- Avoid just copying their exact content when you tweet or post. Give it a little bit of your company’s personality!
- Avoid curating from sources that are selling their own products in their content, have too many ads or pop-ups, have typos or errors (it happens!), or have a negative tone.
- Don’t just curate from one or two sources. Build diverse mix of valuable sources to curate from.
- Always give credit to the author or creator of the source.