Key Close Off Website Relaunch Reflections

Key Close Off Website Relaunch Reflections So tonight I “soft launched” (aka told someone) about the long delayed relaunch of this, my professional blog. Unwisely, I decided that this soft launch would be talking to my ACETECH peer group who are all keen digital folks and marketers. Naturally enough, they all immediately reached for their…

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“The Art and Science of Understanding the Person Behind the Visit”

All credit to Michael King who has put together the best segmentation and user persona outline I have ever come across. Here’s his preamble: Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that’s okay, because for a long time working on the keyword-level of abstraction was enough.…

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