Key Close Off Website Relaunch Reflections

Key Close Off Website Relaunch Reflections So tonight I “soft launched” (aka told someone) about the long delayed relaunch of this, my professional blog. Unwisely, I decided that this soft launch would be talking to my ACETECH peer group who are all keen digital folks and marketers. Naturally enough, they all immediately reached for their…

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Search Pyramid Framework for Managing Search Campaigns

Summary ● Learn from Paid Search; many clicks may indicate a good SEO candidate ● Focus, but don’t be too focussed on your phrases ● Control your paid search bidding The Search Pyramid helps you navigate an essential search engine marketing problem: some phrases have lots of search queries but it is hard to generate…

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