Key Close Off Website Relaunch Reflections
So tonight I “soft launched” (aka told someone) about the long delayed relaunch of this, my professional blog. Unwisely, I decided that this soft launch would be talking to my ACETECH peer group who are all keen digital folks and marketers. Naturally enough, they all immediately reached for their smartphones. And then the embarrassment began. Immediately I realized that I had failed to do a number of key “close off” website launch tasks that I wouldn’t let fly on a site I manage.
Site Speed Benchmarking
This site is presently s_l_o_w to be rendered on a mobile device. My testing and editing of the site had been done exclusively on WIFI and hardwire networks and so I didn’t have a sense of how long it would take load on a mobile network. It’s not THAT bad – Google’s PageSpeed Insight tool benchmarks it at 71/100 – but all the same I should know better.
This is a really, really basic oversight. One of the first things that I do when I’m looking at someone’s site is to confirm that they have an analytics solution in place, as analytics insights will be the referenced data for our optimization conversations.
Ensure Permanent Redirects are in place
Honestly, OnlineOutcomes doesn’t have a lot of inbound links, so not much of a gaffe here. I have found that many relaunched sites – more common when businesses merge — don’t bother to offer search-engine friendly redirects from the old pages to the new pages. For older sites with hard won inbound links, this is simply a lost opportunity to get the most from the assets of the business and makes it harder for human and search engine alike to find the new website.
Hubspot has a website launch checklist that I would
now recommend – 57 Little Things to Double Check Before Your Website Launch.